Pop into your local SCUBA shop with a Seiko diver and they’ll give you more than the time of day. You might sound a little silly pointing out that your $45 watch has an in-house caliber, but you wouldn’t exactly be bullshitting either.Ĭred: If you showed up at a horological snob-fest with a Grand Seiko, even the snobbiest would acknowledge the value and craft. In-House Movement: From bottom to top, Seiko manufactures all of its movements themselves. Quality: Even the lowest-tier Seikos are well made and will typically outperform their price-point counterparts from other brands. Value: Whether you’re buying a last-minute gift at the drugstore or dropping ten figures on a solid gold handmade Grand Seiko, you’ll be getting an impressive value. The Seiko identity, catalog and even the names and ranges of sub-brands are constantly evolving.ĭespite Seiko’s diversity, there are a few qualities that tie all Seiko watches together. Seiko aficionados tend to huddle in one corner, sometimes around just one model, like the revered sub-$200 Seiko SKX007 diver or the handsome JDM-only Seiko Alpinist. Seiko is constantly releasing limited editions and/or market-specific models, and watch nerds in the USA are particularly charmed by the JDM (Japanese Domestic Market) designation. Seiko, quite literally, offers something for everyone. Seiko’s technology is equally diverse, with movements ranging from old-school mechanical calibers to GPS-enabled solar-powered quartz units that set themselves when crossing time zones. Watches You Should Know: the Grand Seiko Snowflake
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