It will also be applied to open a new manufacturing facility in the Boston area that uses cutting-edge 3D engineered knitting technology to dramatically eliminate waste.
#Space age marketing series
While he held the details of the next NASA-inspired materials innovation close to his vest, a new round of $14.5 million in Series A funding, led by Elizabeth Street Ventures and Enlightenment Capital, will be used to bring the new product line to market, slated for launch in 2022. “Imagine a technology that allows a consumer to wear a long-sleeve shirt that will keep them warm in sub-freezing temperatures,” Markesbery teased. That’s because Oros is currently developing an even more paradigm-shifting insulating technology that will be incorporated into the fabric itself, not added as an insulating layer like Solarcore, as thin as it is. “In the very near future, elevated athleticwear will eclipse the outerwear category,” he confidently predicts. “Oros sits in the middle of these three categories from a product design perspective,” Markesbery says, adding that while its progressive outerwear offerings generate most revenues, its elevated athleticwear products have been the fastest-growing category over the past three years.
It’s Orion Parka is priced at $440 and Endeavour goes for $480 in both men’s and women’s silhouettes. But the company has applied the same technology to a wide range of athleisurewear for men and women.ĬEO Markesbery has identified three primary categories the company’s product line addresses: Super-techwear competing with Nike ACG (all-conditions gear) and The North Face Black series Elevated athleticwear like Lululemon and Progressive Outdoor, which betters that of Canada Goose in warmth without bulk, not to mention price. Introduced first in outerwear that can withstand a jet stream of liquid nitrogen (-321☏) and maintain an internal temperature of 89☏, the company’s Orion parka and Endeavour ski jacket are its flagship products.
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